Possible names for my new music magazine

The next stage of the project was to create a unique name for our contemporary music magazine. The name had to be suitable for the genre of music the magazine would be focused on, and also had to appeal to our target audience. I decided that my magazine would feature music from the indie/alternative genre, and would be aimed at people from both sexes, primarily aged between 16 and 24 years. I used a glossary of words associated with music to collect some ideas and thought of several possible titles, but these three were the ones I found most effective.

Amp - I like this title because it is short and hard-hitting so it would grab the attention of the audience, and it would be memorable. However because an amp is a piece of equipment used when playing music, my product could be mistaken for a technical music magazine rather than an entertainment based magazine. There may also be members of my potential target audience who do not know that the word 'amp' is associated with music so they would not be drawn in by this title.

Jam - This title is short and punchy, therefore I think it would create a good impact and an audience would be likely to remember it. It also relates to the style of magazine I want to create, as the word 'jam' is jargon often used by bands and fans of the indie/alternative music genre. This title would also appeal to my target audience as it is quite a modern word that young adults would recognise as being linked with music. This is my personal favourite title out of the three, as I think it creates the right effect.

Pitch - Once again this title is short, having a snappy effect. The word is music related, so people with an interest in music would recognise this and be drawn to the magazine. However because it is a technical term I feel it sounds too specialist for a contemporary entertainment based music magazine aimed at quite a young audience.


Taking all of my choices into consideration, I have decided that my contemporary music magazine will be called "Jam".

Next, I experimented writing the name of my magazine in different fonts to see which one I felt would be the most effective to use on my magazine front cover. I tried writing the name in many different styles, but these five were the ones I found the most eye-catching and which I thought would most suit my magazines style.

The font that I have decided to use is the second font in the list, because I think that it is the clearest to read and I want the name of my magazine to stand out on the front cover. I thought that some of the other fonts, particularly the fourth and fifth ones listed could be difficult to read from a distance and therefore may not be quite as eye-catching. I also feel that my chosen font looks the most professional, as it is bold and noticeable without being too garish. I believe that the simplicity of the second font would appeal the most to my target audience.