"New!" is a celebrity based magazine released weekly in the UK. The title "New" is appealing as it suggests that the magazine is up-to-date with stories and gossip, and this will encourage the target audience to buy it. The magazines slogan is written above the title, reading "If it's hot, it's here." This again re-enforces the idea that the magazine is very current, and the use of alliteration makes it sound catchy and memorable.
The ideology behind this magazine is to entertain the audience through gossip and stories about the lives of celebrities. Generally females are more interested in celebrity life as women compare themselves to their favourite stars more than men do. Women are also seen as being more likely to empathise with the celebrities featured. Because of this, the target audience for this genre of magazine is mainly female.
The producers have used a mixture of bright, attractive colours on this front page to grab the readers attention. The main colours that have been selected are yellow, pink and blue, which contrast against eachother to make the magazine stand out.
The part of the cover which grabbed my attention first was the headline "Kerry Piles Weight Back On After Lipo" as it is written in bold black writing against a yellow background so that it stands out. Because the readers of this magazine are interested in the lives of celebrities, this will catch their eye and persuade them to buy the magazine.
A range of photographs of well known celebrities have been used to draw the reader into the different stories. Giving them short snippets or photos from a story will make them want to buy the magazine to find out more. The celebrities are portrayed as being very "natural" and "normal". They are dressed in everyday clothes and the photographs are not posed or appear edited. Representing them in this way rather than when they are at their most glamorous will make it easier for the audience to relate themselves to them. Also people are interested in seeing celebrity figures when they don't look at their best, as they are usually put across as being "picture perfect" by the media. This again will make people want to buy the magazine.
The magazines price is stated in the top left hand corner where it can easily be seen. The text is written in yellow and white against a blue background, so these contrasting colours makes it stand out. The magazine is priced very cheaply at 80p, which will appeal to the working class who this magazine is mainly aimed at. If the audience believe that the magazine is good value for money, they will be more likely to buy it. Underneath the price there is a small piece of text reading "40p less than Now". This again will encourage the audience to buy it, as it is cheaper than some of the other leading celebrity life magazines.
Wednesday, 15 October 2008
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